Go ahead and Google your name.
The top results are most likely your own social media accounts. They are the face of your personal brand and often the first and most important impression you give. But don’t feel intimidated! You can use social media to publish content associated with your name, gain attention, impress recruiters and snag the great job you’ve been looking for.
– LinkedIn allows you to connect with your colleagues, past, present and future. It is your professional hub. But don’t just upload your CV. Regularly post and share career-relevant content. Doing so might just attract the attention of recruiters. After all, 77% of companies use networks such as LinkedIn to find potential employees.
– You can use Facebook to keep friends informed of your wild antics, but you can also use it for personal branding. Host a public page where you share your content and accumulate followers. Connect this page to those of companies you are interested in. Replying to their posts and comments might bring you the attention you’re looking for.
– A blog can really put your personality, talent and expertise on display. A strong series of relevant posts can go a very long way when your future boss visits your blog via your LinkedIn or Facebook page. So get out there and write in your own unique voice about issues you are passionate about!
– Take advantage of Twitter’s publicity. Tweet out articles and other content. Follow companies and business figures. That is a great way to find out what is happening in their professional world, excellent preparation for a job application or interview.
– Content can be more than just articles. Unique pictures, videos and audio can help you stand out and do as much for your brand as an oft-updated blog. Following a company’s Instagram page can also be a great way or getting a first glance at their internal culture.
Act on these suggestions, build more content and Google your name again. What more do you find now? How have you changed your personal brand and image?
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